As fans are anxiously waiting for the release of Tiger 3, it is a bit confusing when deciding whether to delay its availability on OTT platforms until after December 31. However, the motion is not random it reflects a strategic decision made by the people who produce and distribute this film.
One of the factors that are instrumental in delaying its release is based on how the industry functions. 31st December is the end of the year, when everyone is always around holidays and celebrations. However, the idea of receiving a long-awaited film on an OTT platform in this period might not align with audience habits. This may lower the number of viewers because people celebrate New Year’s Eve parties, family visits, and other festivities.
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Moreover, the end of the year is a season for entertainment releases. Many studios specifically schedule their premieres around the holiday season in order to avoid busy picture-dwelling time for content consumption. In fact, the producers of Tiger 3 might have opted not to subject themselves to this noise occasioned by multiple simultaneous releases on December 31 and instead decided to release it after a while.
Another aspect influencing the decision may be desire to begin New Year in a big way. Delaying beyond the new year will make Tiger 3 arrive on digital platforms a time when audiences are looking for something fresh and exciting. This strategic timing could present more of a launch effect as it catches the attention and spreads buzz right from its early days all through year.
To wrap up, this development would be disappointing for all fans avidly waiting to see Tiger 3 on an OTT platform; however, the postponement is intentional because it seeks to make this movie as prominent and successful. If it is released after December 31, this picture will be in harmony with people’s behavior patterns and determine better timing for its impact potential against the strong competition of consumers.
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